The Search Gap Engine™ analyzes your website, your Google Business Profile, and how Google categorizes your business — then shows you the exact gap between where you are and where you need to be.
Most contractors have been sold SEO promises before. Monthly retainers. Rank reports. Strategies nobody implements. This is different. We start by showing you a number — your Service Coverage Score — before you spend a dollar on anything else. Then, if you want, we close the gap.
It's rarely one thing. It's usually a combination of gaps that, together, make your business harder for Google to understand — and harder to rank.
Google sees a fragmented, unclear business presence
Google sees a clear, complete business presence
If you've hired a local SEO company before and walked away with nothing to show for it, this table will feel familiar.
| Most Local SEO Companies | Search Gap Engine™ |
|---|---|
Monthly retainer starts before you know what's wrong |
You see your Coverage Score and exact gap before any commitment beyond the diagnostic |
Strategy decks and recommendations you have to figure out how to implement |
We handle all implementation — pages built, GBP optimized, content created |
Rank reports that don't connect to anything you can act on |
A specific gap number against Google's recommended structure for your category |
Vague timelines and "trust the process" language |
Defined deliverables each month — pages, GBP posts, content — all documented |
Covers your website, maybe your GBP — rarely both together |
Website, Google Business Profile, and Maps presence — analyzed and built together |
You bear the risk if it doesn't work |
We take on the execution — if the work isn't done, the results won't come. That's on us. |
Your Service Coverage Score tells you exactly how much of your Google presence is built out — and how much is missing — before you spend a dollar on implementation.
What your score actually measures
We look at three things:
Then we compare the three and calculate your Service Coverage Score — the percentage of your local search presence that is actually built out today.
The gap between what you have and what Google expects becomes your score. You'll have that number before we ask you to do anything else.
Your website currently covers 8 of the 34 services Google's recommended structure identifies for your category — a gap of 26. The Engine maps exactly what needs to be built to close it.
Your website URL and your Google Business Profile link. That's all we need to get started.
No kickoff call required to get started. No giant intake form. No guessing. Just two links and a real diagnostic.
Provide your website URL and Google Business Profile. No forms to fill out, no questionnaires, no kickoff calls before we know what we're working with.
We audit your site, analyze your GBP, and compare both against the ideal structure for your category using entity analysis and live Google SERP data.
You receive your Service Coverage Score, your gap number, and your Service Coverage 30 — the prioritized list of what needs to be built. Yours to keep, regardless of what you decide next.
In Tier 2 and Tier 3, we implement the findings. Service pages, GBP optimization, content. You show up to jobs. We make sure Google knows what jobs you do.
Works even if your GBP is incomplete. If you only have a website, we can still run the analysis and show you the gaps. Setting up a GBP is free — we'll include that as a recommendation in your report.
Every element of your local Google presence analyzed together — not in isolation.
Three data inputs. One structured output. A clear path to stronger local search presence.
Name redacted — but the numbers are real.
Their website supported only a fraction of the services Google expected for the category. Their GBP was partially built but not aligned with the website. Google had an incomplete picture of the business.
Google had a much clearer picture of what the business offered and where it operated. Service pages and GBP reinforced the same services. The gap that had been limiting visibility was closed — systematically, in priority order.
Monthly retainer. Promises about rankings. A report every month that doesn't connect to anything they can see or feel in their business. The calls don't go up. The contract renews anyway.
The Search Gap Engine is built differently. The diagnostic exists for one reason — so you have a real number before you make any further decision. Your Coverage Score. Your gap. Your Service Coverage 30 roadmap. Yours to keep whether you ever work with us again or not.
We think that's the right way to start.
Every tier begins with a scored diagnostic. The difference is how much we implement for you after that.
We run the Search Gap Engine on your business. It analyzes your website and GBP, compares both against Google's recommended structure, and produces your Service Coverage Score, gap report, and prioritized Service Coverage 30 roadmap. Most contractors find this alone worth multiples of the $499 — because they've never had a specific, data-backed answer to why they're not showing up.
Best for: Contractors who want to know exactly what's wrong before deciding what to do about it.
Get Started →We run the Engine, then implement every finding. Service pages built, GBP fully optimized, ongoing posts, keyword targeting — done for you every month. You show up to jobs. We make sure Google knows what jobs you do.
Best for: Contractors who want the gap closed and their presence managed without touching it themselves.
Get Started →Everything in Tier 2, plus social media management and JobLiftr™ access — our tool that turns job site photos into content that reinforces your services online. Every job you complete becomes evidence of your expertise. Nothing sits idle.
Best for: Contractors who want every piece of their online presence working for them — automatically.
Get Started →No jargon. Here's exactly what each part of the system is and does.
The system that analyzes your website and Google Business Profile, compares both against Google's recommended structure for your category, and produces a scored gap report. It's the starting point for everything we do.
Your diagnostic number. It shows the percentage of Google's recommended service structure that your current website and GBP actually cover. A 24% score means 76% of your local search presence is still unbuilt.
The prioritized list of the first 30 services your online presence should clearly support. These are the specific pages and GBP entries that, once built, close the gap between your current score and a complete local search presence.
The tool that turns job site photos into social media posts and content updates. Every job you complete generates content that reinforces your services online — without you having to write a single word or post anything yourself.
Give us your email, your website URL, and your Google Business Profile link. We'll run the Search Gap Engine, calculate your Service Coverage Score, and show you the exact gap between your current presence and what Google expects to see for a business like yours.
We'll follow up within 1–2 business days with your Service Coverage Score, gap report, and Service Coverage 30 roadmap.
Search Gap Engine is a contractor-focused system that analyzes your website, your Google Business Profile, and the service structure Google appears to expect for your category. It then shows you what is missing, how large the gap is, and what should be built first.
Your Service Coverage Score shows how complete your current local search presence is. It helps you see whether your website and Google Business Profile are fully supporting the services you want to rank for.
All we need to begin is your website URL and your Google Business Profile link. From there, we run the analysis and identify the gaps.
That is okay. We can still analyze your website and identify missing Google Business Profile setup as part of the roadmap.
You receive your Service Coverage Score, a gap analysis, and a prioritized roadmap showing which service areas and visibility signals should be built out first.
No. This is designed to go beyond generic recommendations. The goal is to show you the gap clearly and, if you choose, implement the work needed to close it.
This is best for contractors and local service businesses that want a clearer picture of how well their website and Google Business Profile support the services they offer.